Asset Studio
Every live responsive search ad is audited against Google’s Ad Strength rubric — asset count, keyword coverage inside a single headline, uniqueness, pinning and sitelink sufficiency. Generate to write the missing assets.
No ads waiting on you
Every audited ad either hit Excellent or has already been upgraded. Run an audit to re-check against the latest keywords and inventory.
Google's published Ad Strength factors, applied to every ad automatically.
15 headlines, 4 descriptions
Every slot filled — more assets means more combinations Google can test.
Keywords inside one headline
A keyword only counts when it fits entirely in a single headline; longer terms go in descriptions.
Distinct ideas only
Near-duplicate copy shrinks the combination pool and caps the rating.
Varied headline lengths
Short and full-length headlines fill different ad slots.
Minimal pinning
Pinned slots lock combinations and hold Ad Strength down.
2+ strong RSAs per ad group
A second Good/Excellent ad lifts conversions ~6.6%, a third another ~3.7%.
6+ sitelinks in the branch
Counted across account, campaign and ad group — a direct Ad Strength input.
4+ callouts, snippets, images
Asset breadth widens the ad and lifts mobile CTR.