Asset Studio
Every live responsive search ad is audited against Google’s Ad Strength rubric — asset count, keyword coverage inside a single headline, uniqueness, pinning and sitelink sufficiency. Generate to write the missing assets.
Google's published Ad Strength factors, applied to every ad automatically.
15 headlines, 4 descriptions
Every slot filled — more assets means more combinations Google can test.
Keywords inside one headline
A keyword only counts when it fits entirely in a single headline; longer terms go in descriptions.
Distinct ideas only
Near-duplicate copy shrinks the combination pool and caps the rating.
Varied headline lengths
Short and full-length headlines fill different ad slots.
Minimal pinning
Pinned slots lock combinations and hold Ad Strength down.
2+ strong RSAs per ad group
A second Good/Excellent ad lifts conversions ~6.6%, a third another ~3.7%.
6+ sitelinks in the branch
Counted across account, campaign and ad group — a direct Ad Strength input.
4+ callouts, snippets, images
Asset breadth widens the ad and lifts mobile CTR.